Author Archives: Charlotte Bleasdale

Simply Be says ‘no’ to ‘New Year New You’

We’ve all been there. It’s early January. Payday is a looong old way away and everyone’s skint. The weather’s rubbish. All the Christmas decorations have come down leaving everywhere looking sad and bare. And not forgetting it’s back to work time too leaving Christmas and new year festivities a now distant memory. Boo.

So what happens next? An onslaught of emails, magazine articles, posters, websites screaming out ‘NEW YEAR NEW YOU!’

If we weren’t feeling sorry enough for ourselves already, we now get told that we are not good enough and need to start again.

Go running / go to the gym and eat more healthily (even though you’re broke, it’s freezing and your house is full of chocolate), get a new beauty regime, new hair and travel more (but start saving more money too), take on a new hobby, socialise more (but drink less alcohol), have a more active love life (but get more sleep), push to progress in that career – and don’t forget to reduce those stress levels!

It all starts to sound like Radiohead’s ‘Fitter, Happier’.

What’s worst is the wording. A new you. A whole brand new you, just chuck yourself in the bin and start all over again, because really, what’s worth keeping about the old you? Nothing at all!

Well you know what?

Simply Be says NO to ‘New Year New You’

new year's resolutions

Simply Be says: “out with the old and in with the new is for wardrobes not for women.”

You don’t need to become a whole different person because you’ve run out of pages on your 2014 calendar.

You are awesome as you are.

Just take a little minute to think about all the things you have done. YOU ROCK!

New year can be a great time to refocus on what you want to achieve for the year ahead. But also to look back on how far you’ve come. It’s great to have goals, whether it’s health, career, hobbies, whatever. But don’t be made to feel like you’re not good enough if you’re not doing it all.

You can’t do everything. You just can’t. There are only so many hours in the day, and so much energy you have to give. So don’t try to do what you can’t realistically maintain. And if you do try – please don’t beat yourself up if you can’t keep it going, it doesn’t make you a failure.  Nobody is perfect and not being perfect is just fine! It’s pressure we, as women, put on ourselves. So try being a friend to yourself instead of your own harshest slave driver.

If you want to make some resolutions this January, great! But focus on what will genuinely make your life better, rather than the need to try and conform to some ideal. If you want to make changes, think of them as another step in the awesome evolution of you; small changes on top of everything you have already achieved and become – not a whole new you.

Got good intentions but really can’t face it this January? Why take a month or two to just get used to being back at work etc and think about spring time to get started? January may be a new calendar year but it’s still fully fledged winter – while spring is a time for new growth and new beginnings.

Overwhelmingly for women ‘New Year, New You’ is about losing weight. If you want to go for it – go for it. But let’s remember:

1) You are still you whatever size you are. Losing weight does not make you a new person. Your size does not make you who you are.

2) If there are things in your life making you unhappy then they will still make you unhappy whatever your size.

So there you have it.

We’re not saying you shouldn’t set goals or get fitter this 2015.

We’re just saying - don’t let them make you feel you’re not good enough.

Join in the conversation using #awesomeasyouare


Dr Seuss

Style Crush: The Women of Game of Thrones

If you’re anything like us, you’re majorly geeking out right now in anticipation of Series 4 of Game of Thrones out next week.

There are so many things to love about the show, from dragons and ice zombies, to razor sharp dialogue and of course a plot with more twists than a bumper sized sack of fusilli pasta (you know, the twisty one).

But it’s the female characters that make it in our opinion. This is not the kind of show where the women just crop up as the love interest. Oh no. These are all incredible characters in their own right and there are too many to even feature in a single blog post. Whoever does the costumes has done an amazing job in dressing these women to befit their roles. So without further ado, let’s take a look at our style homage to the women of Game of Thrones.

The women of game of thrones


Daenerys Targaryen

Daenerys Targaryen | Game of Thrones

Danaenerys Stormborn… Khaleesi… Mother of Dragons… Daenerys is so much of a fan favourite that she’s even inspired a generation of Thrones-loving new mothers to name their baby girls after her. Not to mention a million Pinterest hair braid tutorials. Her style is a mix of Dothraki horse lord leather chic and opulent gifts she has acquired throughout her journey on the other side of the narrow sea. She is beautiful, but deadly, especially in possession of her three dragons. Dracarys!

Daenerys Targaryen gif

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Guest Post: Gemma Bellfield AT LFW!

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Hey guys, my names Gemma and I run a blog over at! Last week was my first ever experience of LFW and I initially was nervous as it can be all professional and crazy. The idea of running in between shows and looking glamorous 24/7 was slightly daunting. However, my experience was the complete opposite! It was full of colourful clothing, amazing vibes, everybody expressing themselves through their clothes and it was actually a rather comfortable atmosphere.

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January 2014 Round Up

How was your January? Hope you’ve had a good start to the year and are looking forward to things ahead. We certainly are and here at Simply Be we’ve got some very exciting plans in the pipeline so keep your eyes and ears peeled! ;)

But first things first, let’s look back and see what the month of January brought us, as we run through our highlights!

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December 2013 Round Up

This December you can’t have failed to miss the blow-out between ‘Fit Mom’ Maria Kang, and a curvy lingerie shop owner who asked lots of curvy and larger women to send in photos of themselves. Needless to say at team Simply Be we’re not down with fat-shaming, and believe that there is beauty in every body. When will people learn that there is a difference between ‘promoting obesity’ / actively encouraging people to be a particular size, and promoting self-love and body confidence, empowering all women to feel beautiful? Le sigh.

This month we hit over 2000 followers on Instagram – are you with us?

Our AX Paris sequin bodycon ‘mermaid’ dress caused such a sensation in the blogosphere that it sold out in a flash (or should that be a splash?) Here are some of the gorgeous bloggers who rocked it – yes, it’s a magnificent mermaid montage!

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Party On!

Glisten up girls! Get ready to celebrate NYE in style this year with our fave hair and beauty looks. Whether you opt for super sleek hair à la Kate Bosworth or metallic nails inspired by the AW14 catwalk, we’ve got it covered so you can make the ultimate statement on the dance floor this New Years Eve!

Kate Bosworth Rex Features

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Buy Now Wear Next Season

During the festive season it’s wise to invest in key pieces that will see you through to next year so check out our hot picks and transition in style!

The punk trend is still going strong and will continue to be a big hit as we head into Spring/Summer. We can’t get enough of red tartan so invest in this dress and wear with tights whilst it’s still cold and then ankle socks and boots as we head into spring.

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Behind the Scenes on the ‘Simply Be Yourself’ Video Shoot

Today we’re proud to release our new video – we hope you like it!

And we hope that in some small way we can help make women feel fabulous about themselves, and treasure what makes them unique.

So here it is! If you like it please do share it, and join in the conversation about it on Twitter using #SimplyBeYourself


Filming the video was lots of fun, and took place at various locations across London, from Clapham Common to multiple coffee shops! Well done to all the team – especially our two leading ladies. Hats off to Bonnie in a particular for enduring the ‘splashing scene’ on a cold November day :) Set up shot the_hug     mother_and_daughter