The New CollectionView video
The Shirt Dress
Belted Midi Dress
Inspired by a vintage pink dress spotted on a fashionista at London Fashion Week, this is the ultimate in chic. We love the orange colour, bang on-trend for AW14. Just add gold accessories and a bright orange-red lip.Shop the Dress > Shop the Collection >
Just add gold accessories and a bright orange-red lip.
The Print Skater
Animal Print Swing Dress
The ultimate animal print in a hot new colourway for autumn, we love this fit-and-flare midi. Wear with a blazer and nude courts for the office, then switch it up with contrasting orange or neon green accessories for a night-time spin.Shop the Dress > Shop the Collection >
Wear with a blazer and nude courts for the office.
Bold Clashing Prints
Totally inspired by the catwalk, we love clashing our prints with this shirt and skirt combo, but the monochrome colour palette means it will look just as good worn separately with cropped black trousers and ankle boots for a chic office look.
The cool neoprene fabric lends this flattering skirt a luxurious feel and puts a modern spin on a prim shape that can go from office to bar in a flash. Wear with a cropped knit and knee-high boots for a 70s vibe.
Wear with a cropped knit and nee-high boots for a 70s vibe.
The Autumn Co-ords
Tartan Check Co-ords
Keep everything else minimal and let the co-ords shout out. We love pairing them with our slouchy trousers, and try them with flat skate shoes or mannish loafers for a real runway feel.Shop the Coat > Shop the Top > Shop the Collection >
Try them with flat skate shoes or mannish loafers.
Grid Midi Dress
The Grid Print Midi
Eye-popping cobalt blue is another of the seasons key colours and, in frock form, will make a fresh change from your party season LBD. Team with orange or hot pink accessories for a modern take, or stick to metallic neutrals for an elegant evening look.Shop the Dress > Shop the Collection >
Team with orange or hot pink accessories for a modern take.
The Shirt Dress
The Shirt Maxi Dress
We fell in love with this print and wanted to create something that would work for every season, so came up with this stylish maxi. For autumn/winter, it's all about wearing it with a wide, floppy fedora hat, faux-fur sleeveless gilet and chunky knee-high boots.Shop the Dress > Shop the Collection >
Wear with floppy fedora hat, faux-fur sleeveless gilet and chunky knee-high boots.
Little Black Dress
Black Lace Midi Dress
Chandelier earrings and a metallic clutch are all you need to style this ultra chic LBD. Change your shoes up from simple black courts to strappy gold sandals for a more amped-up party look.Shop the Dress > Shop the Collection >
Chandelier earrings and a metallic clutch are all you need
The Printed Jumpsuit
A new take on our favourite from last season, this flattering jumpsuit has been updated in a rich, new autumnal colourway. Wear with sky-high wedge heels and statement drop earrings for going out.Shop the Jumpsuit > Shop the Collection >
Wear with sky-high wedge heels and statement drop earrings.
Layer Print Maxi
The Layer Print Maxi Dress
The ultimate figure-flatterer, this dress will be your party saviour. With such a bold print, it needs minimal adornment - stick to a chunky cocktail ring and some contrasting coloured, block-heeled sandals.Shop the Dress > Shop the Collection >
The ultimate figure-flatterer.
Q & A with Ali Hall
Why collaborate with Simply Be?A.
For me, I love the fact that Simply Be cater for all shapes and sizes something I've always championed and we really embrace as a brand. As a company they also have a really strong sense of who their customer is. That was important as at Look we're all about knowing the reader inside out and giving them what they want.Q.
Tell us your inspiration behind the range.A.
Inspiration came from all sorts of things, from street style to vintage dresses. The catwalks played a huge part in influencing this season's collection, inspiring us to create bold prints and mix clashing patterns. We also looked to designers when thinking about the clean, minimal silhouettes.Q.
How much input have you had in terms of designing the range?A.
Lots! Members of my team and I came up with the original moodboards and ideas which kickstarted the conversation with the design team at Simply Be. After that, we were involved every step of the way, whether it was choosing fabrics, tweaking CADs (computer aided designs, very technical!), changing proportions of the designs on fit models at the sample stage or last-minute colour alterations. It's been really exciting.
Which pieces in the collection do you think your readers will love the most?A.
I know from feedback that the jumpsuit from the first collection sold brilliantly, so we decided to update the style for autumn and hopefully create a new bestseller. Our maxi shirtdress makes for a perfect transitional style that you can wear with strappy flats in summer, then chunky ankle boots on cooler evenings. It's really versatile. I also think the bright pink leopard-print dress will be a huge hit it's super flattering and cool.Q.
What do you hope to accomplish with this collection with Simply Be?A.
Ultimately, everyone wants to look good and feel great, and I hope this collection will give people the opportunity to really experiment with their style and have fun with print, shape, texture and colour. It's all about embracing fashion, whatever your size.Q.
What are the biggest trends to be seen in this season?A.
Where do I start? As always, the autumn/winter catwalks produced so many covetable trends. Bold checks and plaids were huge, especially doubled up like at Tommy Hilfiger and Jean Paul Gaultier, which we've nodded to with our boyfriend coat and matching top. There was a big retro vibe among designers, and our printed maxi dresses and wide-legged jumpsuit all have a 70s feel to them. And when it comes to colour, it's all about cobalt blue, which we've totally embraced.