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    The Jeans Fit Guide

    Lucy
    Super Skinny High Waisted

    A wardrobe essential, with a high waist design, the Lucy jean is super-skinny, super-stretchy and super-soft making them perfect to dress up or down.

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    Short - Regular - Long

    £26

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    Kim
    Bootcut High Waisted

    For an ultra-flattering streamlined fit, the Kim bootcut jean is a perfect addition to your off-duty wardrobe. The high waist elongates your leg for a flattering fit with super-soft and super-stretch fabric. Give a 70s edge and wear with wedges and an off-the-shoulder top.

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    Short - Regular - Long

    £26

    Choose Your Wash

    Chloe
    SuperStretch Skinny

    The essential skinny, the perfect jean to complete your outfit day or night. The Chloe jean is all about the comfort fit with super stretch denim, a style staple you won't want to take off.

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    Ankle Grazer - Regular - Long

    £35

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    Gracie
    Wide Leg

    With their wide leg fit and double-button detailing, the Gracie jean not only provides a flattering fit but will also make a statement trend piece in your Autumn Winter wardrobe with its 70's style.

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    Regular

    £35

    Choose Your Wash

    Phoebe
    Kick Flare High Waisted

    Do that 70s thing and dare to flare with the biggest trend this season, the Phoebe jean is here and making a comeback. With a high waist design, super-stretch denim and super-soft fabric, this jean is bang-on trend and a perfect addition to your style wardrobe.

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    Short - Regular - Long

    £28

    Choose Your Wash

    Chelsea
    Boyfriend

    Borrowing from the boys, the Chelsea jean gives you a relaxed fit for denim with an edge. A low-rise classic, Chelsea will gain you extra style points featuring a deep turn up and ripped front.

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    Regular

    £35

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    Taylor
    Super-Skinny Ripped Jean

    A little extra detailing goes a long way and Taylor's subtle ripped knee is a staple style for your wardrobe this season – the ripped skinny jean is a versatile day through night style.

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    Regular

    £30

    Choose Your Wash

    360° Fit
    Slim Leg or Bootcut

    Achieve a 360 degree fit with our amazing NEW four-way stretch denim. This revolutionary denim has been expertly crafted to fit perfectly to your curves wherever they may be. Available in slim leg or bootcut to match your style and complete any outfit.

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    Short - Regular - Long

    £40

    Choose Your Wash

    Zoe
    Super-Skinny Distressed Jean

    For that little extra edge, with a classic skinny leg fit and distressed detailing combination, Zoe is your girl! Wear with ankle boots and a tee for a laid-back luxe daytime look or team with a pair of heels and your go-to party top to rock the glam party scene.

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    Regular

    £30

    Choose Your Wash

    Eve
    Bootcut

    A classic style, the Eve bootcut jean is perfect for every body shape. With a mid-rise waist and stretch denim, it's a figure-flattering must-have to complete your denim look. Worn with heels, it's the perfect choice for elegant flair.

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    Short - Regular - Long

    £35

    Choose Your Wash

    Mila
    Super-Skinny Jegging

    With an elasticated waist, Mila provides a stylish, super-skinny yet ultra-comfy fit. Their versatility make them a staple style for your Autumn Winter wardrobe, wear with a relaxed top for off-duty cool or get in on this season's denim trend by doubling up with a denim shirt.

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    Regular

    £22

    Choose Your Wash

    Daisy
    Skinny Jeggings

    For a no-fuss alternative to the classic jean, the Daisy jegging gives you style as well as ultimate comfort with super-stretch denim. A desirable addition to any wardrobe.

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    Short - Regular - Long

    £22

    Choose Your Wash

    Pixie
    Wide Leg

    Fed up of the skinny jean? The Pixie jean is all about the wide-leg. Bang on-trend for the 70s look, wide-leg is big this season. Wear these jeans for a super-flattering, leg-lengthening fit with a mid-rise waist.

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    Short - Regular - Long

    £35

    Choose Your Wash

    The Waist Smoother
    Bootcut

    With their stretched denim composition and deep waistband with button detailing, the Waist Smoother jean has been cleverly designed to smooth out that dreaded muffin top area and give the appearance of a slimmer midriff. Add to this their bootcut leg and not only are these jeans comfy and flattering, they are also bang on-trend!

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    Short - Regular

    £45

    Choose Your Wash
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    The Denim Video Hub

    Discover Your Denim

    From the ultra skinny Lucy to the uber cool 70s flare Phoebe, find your perfect jeans fit.

    Bloggers Do Denim

    See some of our favourite bloggers flaunting their denim. Which jeans girl are you?
    See our girls tell their jeans story... Which jeans girl are you? Click here >

    Style Your Denim

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    Look 1

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    The Two-Tone Culottes

    The
    Lace Up Dress

    The Button Through Skirt

    The
    Double Denim

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