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Jeffery & Paula

With his wife Paula, 80’s style icon Jeffrey Rogers proves his fashion credentials yet again with his third collection for Simply Be. Relax in neutral knits and deep berry shades – it’s effortless and affordable fashion.
Shop Jeffery & Paula collection

Tradition with a twist

A perfect everyday look from Jeffrey and Paula. A scoop-neck top with a hooded jacket in classic tweed. Team it with Jeffrey & Paula's boot cut jeans for a modern twist on a classic look.

Pretty in purple

This purple knit dress by Jeffrey and Paula is perfect for the evening. It has a v-neck to draw attention to your face and an empire waistline; a classic style, it will subtly enhance your curves so you look and feel fantastic!

Pretty in purple

This frill dress by Jeffrey and Paula is a great way to wear the floral style. It accentuates your curves with its tiered shape and empire neckline. It’s perfect for having lunch with friends or an early evening drink.

View Anna Scholz Collection

View Caryn Franklin Collection