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About Us

About Us About Us

We are not one size fits all.
And we are not a fad.

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Curve is not a trend or a hot topic.
It's not an add-on or an afterthought.
It's at the heart of everything we do.
It's why we exist.

We've been here since day one.
And we're still leading the way.

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We demand style. We demand fit.
And we hate compromise.
We are Simply Be. We are curves.

We've been here since day one.
And we're still leading the way.
We demand style. We demand fit.
And we hate compromise.
We are Simply Be. We are curves.

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Fashion + Fit + You =

We Are Curves

On-trend style without limits? Of course. And fit? It might get left behind by some in this fast-fashion world, but we won’t compromise when it comes to curves. You deserve it all.

We’ve been leading the way in plus-size fashion for years, so we know a thing or two about creating perfect fits. Every time. And for everybody.

Want to be a part of the curve?

Be the first to know about new arrivals, sales and promos by signing up to our emails now!

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Delivery Options

Be Unlimited £10.99 Unlimited delivery for a year UK Standard £3.99 Delivered in 3-5 working days UK Next Day £4.99 Order by 11pm Sunday to Friday. Orders placed on Saturday will be delivered by Monday. Click & Collect FREE Over £40