For every butt,
and every body
Booty-boosting, waist-defining, curve-
hugging, traffic-stopping denim.
This is fit
perfection. This is power.
THE BOYFRIEND FIT
The only boyfriend you’ll ever need. Strikes the perfect balance between slouchy and stylish.Shop boyfriend jeans
The mom fit
Mom always has your back. A wardrobe staple with a relaxed fit, tapered leg and made with comfort stretch denim.Shop mom jeans
The Skinny Fit
Asset-accentuating skinny jeans made in a stretchy denim fabric, close fitting at the ankle and finish above the ankle bone.Shop skinny jeans
The booty shaper
The closest fit that shows off your curves, thanks to our premium shape retaining denim and clever seaming that lifts your butt.Shop booty shaper jeans
The wide leg fit
Make a statement in our shape-enhancing wide leg jeans. Designed with a wider fit through the thigh to the hem and a relaxed leg shape.Shop wide leg jeans
THE BOOTCUT FLARE
Add some flare. Leg-lengthening with a close-fitting cut through the waist, hips and thigh. Flares out from the knee to the hem.Shop bootcut jeans
Looks like jeans, but oh so comfy. Hero jeggings that hold you in with a super stretchy fabric and flat elasticated waistband.Shop jeggings
DENIM: TOP TIPS
Give your denim the love it deserves
How to wash jeans?
Retain the colour, shape and general life of your jeans by turning them inside out before washing. Wash in cool or cold water with a small amount of detergent.
How often should I wash jeans?
Wash less, always. Aim to wash your jeans after three to ten wears. Less definitely means more and if needed, spot treat any stains with a damp cloth and mild soap.
Can you tumble dry jeans?
Definitely one to avoid. Opt for a natural drying method instead and hang dry your jeans, which will help avoid any shrinkage. Plus, it’s better for the planet too!
Jeans with a difference. With 67% of our ladies’
jeans made from sustainable cotton, they’re a
good fit for the planet too.
Jeans with a difference. With 67% of our
ladies’ jeans made from sustainable cotton,
they’re a good fit for the planet too.
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Your perfect fit?
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