It's time for fashion
Listen up ladies, it’s time to talk about the F
We’ve been stuffed in, pinched and
pulled for too long.
No more jeans with a gap
and straps that dig. It’s time
for change. We
want fashion that actually fits. You in?
We’re done with
straps that dig
Fabric engineered to move and stretch to the
shape of your body. Extra wide, extra comfy
Give us structure
Stretch fabric that moves with your body.
Hidden elastication for ultimate comfort.
We want comfort
Maximum support thanks to underwired cups.
Stretch mesh back wings for a smooth fit.
“The best thing about my job is the thought of making a woman feel confident and flattered
in her clothing. I always believe that if a dress fits right, it can give you the confidence and
empowerment to achieve anything.” Emily Archer, Product Innovator, Dresses.
FIT’S OUR THING
When we say fit’s our thing, we mean it. It’s now even
easier for you to find your perfect fit and cue those
confident looks. Just answer a few questions and let
True Fit do the hard work.
“We fit on ‘real’ women across various sizes… 34DD, 40F, 42H and 38J. We develop our
bras on a larger/heavier bust, to ensure we give as much support as possible for the best
fit and the customers comfort.” Laura Lovatt, Product Innovator, Lingerie.
reasons to shop
Our app’s where it’s at. Enjoy exclusive perks and
delivery subscription services.
Get social. Head to our social channels for outfit
inspiration and to see our latest trends.
Straight to your inbox. Get first dibs on the latest
content and exclusive discounts by creating an
account and signing up to our email.
Flexible payment options. Open a personal account
and make payments on the go, or pay as you shop.
Just to name a few…Brand new drops from the
biggest names. Plus, some sizes exclusive to us.
At Simply Be, we run a fit committee of 100 women who regularly test out our product and
provide feedback – both focusing on testing products in development, and how it performs
in wear. We also conduct wearer tests on products that have had mixed customer reviews
or high returns to understand how we can continuously improve. Carole Wilson, Product Innovation Manager.