The Vans® brand has been connecting with youth culture to promote creative self-expression, authenticity and progression for nearly 50 years, while linking the brand’s deep roots in action sports with art, music and street culture. Today, the Vans® brand evolution continues. From its foundation as an original skateboarding company, to its emergence as a leading action sports brand, to its rise to become the world’s largest youth culture brand — the Vans® brand has taken on a power that matches its business performance.

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