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Model wearing the Morgan lingerie set from Elomi

Meet Morgan

Loved for its selection of print and plain designs, discover confidence and all-day support with Morgan.

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Simply Be

Crafted for sizes 10-32, this is fit that always performs.

When we say fit’s our thing, we mean it. We believe in the power of great fitting style and its ability to unleash your inner confidence. We want every woman to show off her shape in fashion that's made to fit her, not for her to fit our fashion.

For too long in our industry the diversity of women's body shapes has not been embraced — and it's time that changed. Fashion made for all proportions needs to be a non-negotiable. Size inclusive clothing shouldn't be groundbreaking, but it kind of is.

At Simply Be, our range of plus size clothing brings inclusive fashion to a whole new level. From dresses and women's jeans to lingerie and swimwear - even shoes! - we’ve got the perfect pieces for every style, shape and size, because we know what works for her... and her, and her. 

We're committed to fit, to raising the standard and giving every woman the confidence she needs to be her most authentic, empowered version of herself. Whatever shape that may take.