;Crop=(0,0,4096,2732),gravity=North)
EXPERTLY CRAFTED LINGERIE SINCE 1999
Over 25 years of supporting backs, boobs & bums
LINGERIE? WE’VE MASTERED IT.
For over 25 years, we’ve dedicated ourselves to crafting expert lingerie pieces with the ultimate fit. Our styles support in all the right places and empower you to own your unique lines. Offering band sizes 28-58, cups from A-K & bottoms in sizes 10-34: we’ve had backs, boobs and bums covered since 1999… literally.
Designed to be seen
From luxe chemises to delicate babydolls, these are the pieces you can’t wait to show off.
Magisculpt
Shapewear that doesn’t look like shapewear. A smooth, seamless finish for every body.
All-new lingerie
Upgrade your lingerie drawer with our latest arrivals. Your new favourite styles are waiting.
BRA STYLE GUIDE
Find the perfect bra for you with our official style guide. This simple guide breaks down each bra type – from balconette to bralette - and explains their unique purposes and benefits.
BRANDS AT SIMPLY BE
Ann Summers
Feel your best in Ann Summers’ offering of sexy styles in opulent materials (think lace and embroidery) and underwear in a rainbow of colours.
Elomi
Loved for its selection of fun prints and everyday designs. Elomi is guaranteed to bring you all-day comfort and all-day confidence.
Wonderbra
Showcase your silhouette in Wonderbra. Fit for curves, their contemporary, feminine designs bring style and support in cup sizes D - K.
Shop by brand
OUR SIGNATURE STYLES
Full-cup classics? Minimisers? Multiway options? We’ve got a bra for every body. Designed in-house, our iconic styles are crafted with your comfort and confidence in mind.
WE KNOW SIZE & FIT
Am I wearing the correct size?
;Crop=(0,0,5464,3116),gravity=North)
When it comes to feeling good in your lingerie, there’s nothing more important than finding a bra that fits perfectly. To help you feel your best, we reveal the most common fit problems and insider tips.
