The story of Jo, by Joanna Hope is about creating clothes for a modern contemporary woman, who loves fashion, but values style above all.
Our brand combines aesthetics, with real life values to create a beautiful, considered collection of designs to live in.
The clothes we create are joyful, unique and inspiring, but ultimately wearable, and inclusive across lifestyles, age groups and will last the test of time.
We celebrate beauty in the hand-made, showcasing craft & skills such as intricate hand worked details and artisanal embroideries, combined with our passion for beautiful fabrics.
Every piece has an understated, yet luxurious feel, which is both feminine and gently Bohemian. Flowing boho print dresses are teamed with iconic pieces such as our soft leather jacket. The prints have a distinctly modern, artisanal feel & our styles are soft, easy and liberating.
All of our keep-forever pieces are individually designed to inspire you, to invest In and to love. Browse the full Simply Be exclusive Jo by Joanna Hope range, below.