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Wed 5th Jul 2023

Hayley Hasselhoff Showcases Iconic Hourglass Silhouette in Simply Be Campaign

Hayley Hasselhoff

Meet Hayley Hasselhoff – one woman on a mission to celebrate curves and support diversity in the modelling industry, who is renowned for her body positivity. Following the launch of our New Icons campaign, here at Simply Be we’re excited to reveal talented model, actress and activist Hayley Hasselhoff is the face of our autumn/winter collection.

With curvy women at the forefront of our latest campaign, we wanted to bring to light the fact that curvy women deserves their fair share of the spotlight – especially since almost half the women in the UK are size 16. Society is finally starting to challenge the one-size-fits-all script and we couldn’t think of a plus-size model who epitomises this messaging more than miss Hasselhoff. To celebrate the occasion, we filmed a behind the scenes video with Hayley alongside her gorgeous photoshoot which showcases her iconic hourglass silhouette.

Meet Hayley Hasselhoff

Hayley Hasselhoff’s Instagram is full of confidence, sophistication and a true sense of female empowerment – which we’re sure is no surprise to her 84 thousand followers on Instagram. Having started modelling since 2007 when she was just 14, Hayley is a renowned plus size model and actress, and has even walked for British plus size fashion week. At just 27 years old, she’s certainly made a name for herself and has now landed herself a spot on The X Factor: Celebrity.

The embodiment of a new icon, Hayley’s combination of natural beauty, stunning silhouette and energetic attitude are the perfect fit for Simply Be as we introduce the new faces of fashion – The New Icons.

Interview: Hayley Talks Fashion Icons, Modelling and Beauty

We sat down with miss Hasselhoff to find out more about her career in modelling, who she idolises in the fashion industry, her thoughts on fashion icons, how she exudes so much confidence, as well as some of her favourite beauty and fashion items. Enjoy!

Simply Be: Who is your fashion icon?
Hayley Hasselhoff: If you stay true to yourself, you can be your own fashion icon

Simply Be: What does the word icon mean to you?
Hayley: To be iconic, it’s about staying true to yourself, having a purpose whether that being your community, your family, or your industry.

Simply Be: Why do we need new icons?
Hayley: We always need new icons because then we have more people that we can relate to and I think that we are in this day and age where relating to somebody that's in your social circle is so important.

Simply Be: What outfit makes you feel most empowered?
Hayley: A good pair of lingerie.

Simply Be: What is your confidence boost song?
Hayley: I would have to say anything Adele or Sam Smith, probably something from a couple of years back.

Simply Be: What is your favourite red-carpet look?
Hayley: My favourite red carpet looks are from Naomi Watts and Cate Blanchett at the Oscars.

Simply Be: Who was your childhood hero?
Hayley: I have so many childhood heroes that made me who I was and made me who I am. It’s always changing though so it’s hard to pinpoint a time in my life that that person was really quite special to me.

Simply Be: If you could tell your 15-year-old self one thing what would it be?
Hayley: To accept yourself for who you are – all the good, all the bad, all the indifferent because all of that stuff makes you who you are and makes you who you’re going to become.

Simply Be: How do you pick yourself up from lows?
Hayley: So many different ways. I love crystals, I love oils, I love meditation but a good cuddle from my boyfriend also helps.

Simply Be: Honestly – can you walk in heels?
Hayley: Yeh – well I hope I still can. As you get older I think it gets worse.

Simply Be: What has been your favourite beauty look to date?
Hayley: That's the hardest question anyone could ask me because if you know me, I love a good makeup look. It's your added accessory and I change it up all the time.

Simply Be: How would you describe your everyday style?
Hayley: Ever-changing. Fashion is a way of expressing yourself without speaking and I wake up each morning figuring out who I am today.

Simply Be: What’s your go to look for a glam night out or date night?
Hayley: A bronze eye and a nude lip.

Simply Be: What’s the best piece of fashion advice you have ever received?
Hayley: Well, I think there’s multiple different ones. Either fashion favours the bold, or if you’re walking out of the house always take one piece of jewellery off. I don’t know, there’s so much great fashion advice that I’ve been given but the number one piece of advice would probably be to have great under garments.

Simply Be: Tell us a little about how your confidence with fashion has grown over the years?
Hayley: I’d say that I’ve always been quite bold with my fashion moments. So I don’t know if that’s necessarily changed. I definitely look back to my younger days and think 'oh god, you needed some help girl.'

Simply Be: How did you get into modelling?
Hayley: I started modelling when I was 14 years old. My dad’s publicist said to him – would you ever think about getting Hayley into modelling, and I got signed right away with Ford Modelling Agency and realised quickly enough that modelling was a still form of acting. I always knew I wanted to be an actress so acting for that buyer, for that brand becoming that woman that they embody and I just fell in love with it so quickly.

Simply Be: What is your number one beauty secret?
Hayley: A good rosehip oil before bed.

Simply Be: What’s the most iconic piece of clothing a woman can have in her wardrobe?
Hayley: Anything that makes her feel confident and sexy.

Simply Be: Who is the most stylish person you know?
Hayley: That’s too hard, I have too many stylish friends.

Simply Be: What are your three must have fashion and beauty items?
Hayley: A really good tailored suit. A really good face mask and always a good lip colour – nude is pretty much my favourite.

Autumn/Winter Collection

To help us share our AW19 collection, Hayley has brought our designs to life and is really helping to encourage each of us to celebrate our curves. With the iconic theme running throughout, the collection reinterprets the strongest trends and influences from past decades.

With the whole collection being available in sizes 12-32, lingerie up to an L-cup, boots in five different calf fittings and jeans with built-in shape and sculpt technology, the collection celebrates the feminine form and puts curves centre stage.

Simply Be has created modern designs to empower women, featuring seventies-era inspired finishes, romantic prairie pieces, retro silhouettes and utilitarian fabrics reflecting a western influence.

Key pieces include a checked denim co-ord, knee-high snake print boots, all over gold sequins, leopard effect lingerie, opulent faux fur and a leather-look zip front midi dress.