Serious About Shape - Shop The Campaign

OUR DESIGNS SET EVERY BODY FREE.

Serious about shape.

New season, new shape appreciation.
If anyone ever told you to ‘dress for your shape’, we hope you never listened. Every shape can wear whatever they want to. So, this season’s style tip: Celebrate your body in styles that truly fit.

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TRENDING NOW…
FASHION DESIGNED FOR EVERY BODY

Model wears white shirt and silver sequin mini skirt

Every shape deserves to shine

That’s why we design with every, single one in mind.

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All curves can serve

Celebrate every cm of your shape.

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Model wears denim jacket and denim skirt

Our denim liberates all shapes

Double denim is for every body.

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Group image of models wearing lingerie styles

United against one size fits all

Lingerie that loves all body lines

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WE DESIGN FOR
EVERY KIND OF CALF

Bodies come in all different shapes and sizes, and we want to embrace that.

Group image of models modelling the same boots

That’s why we’re serious about shape.

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STYLE THAT SETS YOUR SILHOUETTE FREE

Fashion freedom is for every body. That’s why we design all styles with all shapes in mind. We want everybody to say yes to the sculpted dress, wear the damn boots and try a new look.
To look AND feel good.

#SERIOUSABOUTSHAPE