Simply Be at London Fashion Week
Just in case you missed the traffic stopping moment at London Fashion Week this morning?

Today Simply Be kicked off London Fashion Week with our ultimate squad of diversity campaigners and social media influencers ranging from sizes 16-26 having fun and rewriting the fashion rules. We wanted to encourage everyone who saw our girls to celebrate curves and be confident in their own skin. Fashion Week should be fun!


Despite the bitter temperature our girl gang, which included body positivity activists Megan Crabbe, Callie Thorpe and Sonny Turner, strutted their stuff at London’s Oxford Circus flaunting and celebrating their killer figures. We turned the iconic diagonal pedestrian crossing into our very own catwalk! It was a morning full of curves and confidence – and why not! Simply Be want to rewrite the fashion rules (we hate those vibe killers!) If you want it, wear it! It’s as simple as that.

Our girls wore pieces from our stunning lingerie collection featuring cut-out detailing, strappy bodysuits, suspender basques and detachable choker tassels, proving that there are no such thing as rules when it comes to fashion. You’ll be seeing a lot more of these stunning looks soon! Keep your eyes on our social media for the latest updates on this amazing movement!
Join us! Rewrite your own rules with #rulesrewritten