IT’S AN ART FORM
Your shape is our muse
Our designers are artists, and your shape is our muse. It’s the details that make our denim a wearable work of art.
CRAFTED FOR SIZES 10-32
This is fit that always performs.
The Straight Leg Fit
An iconic, comfy fit that looks good and feels good, always. A go-to with a flattering, straight cut shape and added stretch.
The Skinny Leg Fit
Features our specialist stretch and recovery technology to sculpt and move with your curves. Plus hidden waist elastication for that no-gape back.
The Wide Leg Fit
Lots of character and lots of stretch. Designed with a flattering, wider fit through the thigh to the hem to elongate your figure.
Made for every shape, The Cargo features on-trend pocket details and comes in various leg shapes, so whether you’re a straight or a wide-leg girl, we’ve got you covered.
The Mom Fit
Mom always has your back. A wardrobe hero that always works, featuring comfy stretch, a relaxed fit and tapered leg.
The Dad Fit
Jeans your dad would wear but a lot better. Featuring a stylish high-rise, this shape is relaxed but flattering. An effortless jean that exudes confidence and 90s vibes.
YOUR SHAPE IS OUR MUSE.
It’s the details that make our denim a wearable work of art.
The Boyfriend Fit
The only boyfriend you'll ever need. This this ultra-comfy fit strikes the perfect balance between slouchy and stylish.
The Bootcut Fit
Add some flare with our women’s bootcut jeans. Leg-lengthening with a close-fitting cut through the waist, hips and thigh.
The Chloe Jean
A cult favourite for a reason. Boasting that flattering high waist with a close fit and super stretch fabric to define your shape.
DENIM TOP TIPS
So you’ve got the jeans to show off your shape. Now keep your fave jeans in check and lengthen their lifespan. Here’s how to wash, dry and care for your denim properly. You’re welcome…
Better Cotton Initiative (BCI)
Simply Be partners with the Better Cotton Initiative (BCI) to improve cotton farming globally. The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.
Our Ethical Trading Policy