Models wearing four of our new season jeans

EXPERTLY CRAFTED JEANS SINCE 1999

We’ve been crafting jeans that are stitched to perfection for over two decades. Our expert styles blend unmatched quality with the ultimate fit: meaning we’ve got an iconic silhouette to complement and support every back, waist and bum.

Iconic styles in OVER 34 sizes

Offering sizes 10-32 in short, regular & long leg lengths.

The straight jeans

The Straight:

High-rise waist with flattering straight cut from waist to hem. Available in short, regular and long leg lengths.

Model wearing denim shirt and jeans sat on old TV

Denim top tips

So you’ve got the jeans to show off your shape. Now keep your fave jeans in check and lengthen their lifespan. Here’s how to wash, dry and care for your denim properly. You’re welcome…

Over 25 years of supporting backs, waists & bums.

Our 5-star reviews say it all.

5-star reviews of our denim
Better Cotton logo is pictured

BETTER COTTON INITIATIVE (BCI)

Simply Be partners with the Better Cotton Initiative (BCI) to improve cotton farming globally. The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.