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OUR DENIM: 
IT’S AN ART FORM

Your shape is our muse

Our designers are artists, and your shape is our muse. It’s the details that make our denim a wearable work of art.

CRAFTED FOR SIZES 10-32

This is fit that always performs.

YOUR SHAPE IS OUR MUSE.

It’s the details that make our denim a wearable work of art.

DENIM TOP TIPS

So you’ve got the jeans to show off your shape. Now keep your fave jeans in check and lengthen their lifespan. Here’s how to wash, dry and care for your denim properly. You’re welcome…
 

Jeans care guide

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FIND YOUR PERFECT FIT

In just 60 seconds with True Fit.

 

Find your dream jeans

Better Cotton Initiative (BCI)

Simply Be partners with the Better Cotton Initiative (BCI) to improve cotton farming globally. The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.

Our Ethical Trading Policy

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