Presenting: Swimwear...…you’ll want to dive into.


…you’ll want to dive into.

The search for elevated swimwear is over. Indulge in our newest collection of sculpting swimwear and statement bikinis that are here to prove that you are the view – whatever the landscape.

We're fluent in body language


To ensure we create swimwear products that fit perfectly for every body, we design with our customers’ needs in mind and take into consideration all their feedback. We fit on women of all shapes, stock sizes 12-32 and 34C-44D across our own range, plus we actively build in components for maximum comfort and confidence. From thicker strap widths on bigger bust sizes to introducing power mesh technology, we’re always crafting head-turning swimwear that showcases your silhouette.

Discover our must-have bikini styles


From high waisted to halter neck, tankini to textured, bandeau to bold – these essential styles are here to upgrade your summer look.

Shop all bikinis

Discover our essential swimsuit styles


Searching for a one-piece that fits your stomach, bust and bum but is still super on-trend? We’ve got you covered.

Shop all swimsuits


We asked our Simply Be Fit Experts to give you a little more insight into how you can find the perfect swimwear fit. You can thank us later.

How do I choose a swimsuit for my body type?
Identify the areas you are most and least confident in. For example: if you have a great bust and want to accentuate it, shop into our plunge styles that enhance the cleavage. Pick a high leg shape to lengthen the appearance of your legs. If you’re conscious of your tummy, look at our Magisculpt control swimwear that offers 360-degree powermesh lining for a firm control alongside ruched detailing to contour and flatter your frame. If you’re looking for a personalised fit, we offer adjustable styles within our mix-and-match and SB Contour/Sculpt range that you can adjust to fit you perfectly.

What bikinis/swimsuits/swimwear is best for big busts?
Anything from our Magisculpt or Figleaves range is great for bigger busts. We feature powermesh wings and underwiring (from 34-44 C-H) for an excellent fit, as well as adjustable straps for tailored support. 

What bikinis/swimsuits/swimwear is best for small busts?
Bandeau and Halter Necks are great if you have a smaller bust. Halter Necks allow you to adjust and lift your bust whereas Bandeaus can enhance your cleavage whilst still giving support from our silicone elastic. 

What does shapewear swimwear do and what are the benefits?
Our Magisculpt range offers a 360-degree powermesh lining for firm control. We offer clever seaming to contour your shape, giving an hourglass effect. We also offer wrapping and ruching to sculpt and flatter.

What are the benefits of a tankini or swimdress?
Tankinis offer the best of both worlds, you can choose to cover your tummy or lift the top when sunbathing to get the ultimate tan. Swimdresses offer more coverage if you are conscious about the tops of your legs. 

What swimwear is best for water sports/regular swimming/aqua aerobics?
We have an extensive Sportswear range such as our piping swimsuits, high necks, and a modesty range. We recommend racer back swimsuits for swimming as they offer maximum support and range. If you are open water swimming, we have a legging and rash vest to keep you covered. 

What swimwear trends are popular this year and worth investing in?
Ruching is a big trend this season which is super flattering. Crafting is also going to be big this summer - we are launching crochet swim, embroidered suits, and blanket stitching with matching beachwear too. Bright colour prints as well - Rio inspired are ones to wear this season. We’re offering a carnival print with bright contrast stitching!