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ALL THINGS SWIM
Next-level swimwear for your next escape. Dive into our newest collection of elevated bikinis and sculpting swimsuits: these must-pack pieces are designed to make a statement at the beach and beyond.
EXPERTLY CRAFTED SWIMWEAR
Our swimwear doesn’t just standout, it’s also expertly crafted to support your silhouette in all the right places. We fit on women of all shapes, stock sizes 12-32 and 34C-44D across our range, and actively build in components for maximum comfort and confidence. From thicker strap widths on bigger bust sizes to including power mesh technology in certain styles, we’re always developing our pieces to ensure your swimwear fits like a second skin.
DISCOVER OUR BESTSELLING BIKINI STYLES
From high waisted to halter neck, tankini to textured, bandeau to bold – add these essential styles to your holiday hot list.
Tankini
Perfect for those who prefer more coverage. Opt for tops with wider straps for additional support, plus mix-and-match to find a style that suits you.
Underwired bikini
Underwired cups offer comfort and support for every size and shape – like those with a bigger bust or those who want extra shaping.
Bandeau bikini
Bye awkward tan lines, hello ultra-flattering fit. A versatile piece that doubles up as a strapless bra to take you from day-to-night.
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Introducing the holiday capsule
Ease into holiday mode with our ultimate getaway wardrobe. These sunshine-approved fits work in every destination.
EXPLORE SWIMWEAR OF THE SEASON
Searching for a one-piece that fits your stomach, bust and bum but is still super on-trend? We’ve got you covered.
Shaping swimwear
From intelligent tummy control technology to all over contouring, our shaping swimwear options are endless.
Swimdress
Featuring a skirt-like overlay and firm-to-medium control, a swim dress helps add coverage to your lower body.
Bandeau swimsuit
With built-in supportive features this style is flattering on every body. Go classic in all black or choose a stand-out print that turns heads.
BEACHWEAR
Effortless cover-ups and breezy dresses that’ll take you from beach to bar. These styles are made for endless days by the sea.
Q&A WITH OUR FIT EXPERTS
We asked our Simply Be Fit Experts to give you a little more insight into how you can find the perfect swimwear fit. You can thank us later.
How do I choose a swimsuit for my body type?
Identify the areas you are most and least confident in. For example: if you have a great bust and want to accentuate it, shop into our plunge styles that enhance the cleavage. Pick a high leg shape to lengthen the appearance of your legs. If you’re conscious of your tummy, look at our Magisculpt control swimwear that offers 360-degree powermesh lining for a firm control alongside ruched detailing to contour and flatter your frame. If you’re looking for a personalised fit, we offer adjustable styles within our mix-and-match and SB Contour/Sculpt range that you can adjust to fit you perfectly.
What bikinis/swimsuits/swimwear is best for big busts?
Anything from our Magisculpt or Figleaves range is great for bigger busts. We feature powermesh wings and underwiring (from 34-44 C-H) for an excellent fit, as well as adjustable straps for tailored support.
What bikinis/swimsuits/swimwear is best for small busts?
Bandeau and Halter Necks are great if you have a smaller bust. Halter Necks allow you to adjust and lift your bust whereas Bandeaus can enhance your cleavage whilst still giving support from our silicone elastic.
What does shapewear swimwear do and what are the benefits?
Our Magisculpt range offers a 360-degree powermesh lining for firm control. We offer clever seaming to contour your shape, giving an hourglass effect. We also offer wrapping and ruching to sculpt and flatter.
What are the benefits of a tankini or swimdress?
Tankinis offer the best of both worlds, you can choose to cover your tummy or lift the top when sunbathing to get the ultimate tan. Swimdresses offer more coverage if you are conscious about the tops of your legs.
What swimwear is best for water sports/regular swimming/aqua aerobics?
We have an extensive Sportswear range such as our piping swimsuits, high necks, and a modesty range. We recommend racer back swimsuits for swimming as they offer maximum support and range. If you are open water swimming, we have a legging and rash vest to keep you covered.
What swimwear trends are popular this year and worth investing in?
Ruching is a big trend this season which is super flattering. Crafting is also going to be big this summer - we are launching crochet swim, embroidered suits, and blanket stitching with matching beachwear too. Bright colour prints as well - Rio inspired are ones to wear this season. We’re offering a carnival print with bright contrast stitching!