Crafting Iconic Women’s Denim Since 1999

Denim is more than just a fabric; it's a reflection of our personal style and a canvas for self-expression. For over two decades, we’ve been crafting jeans that are stitched to perfection: our iconic silhouettes complement and support every back, waist, and bum. Our expert styles blend unmatched quality with the ultimate fit, meaning that you can confidently navigate the world of denim and create a wardrobe that is both stylish and timeless.

So, in 2025, it’s time to discover the trends, experiment with unique styles, and most importantly, have fun with your denim.

A Fit You Can Trust: Celebrating Every Shape and Size

We understand that every body is unique and beautiful. That's why we've developed our denim on real bodies, incorporating innovative design features that ensure a second-skin fit. We don't just offer a wide range of sizes: we meticulously tailor each style to flatter different body types. From petite to plus-size, short to tall, we've got you covered. Our size offerings range from 10 to 32, and many styles are available in short, regular, and long leg lengths. We've made jean shopping simple, so you can focus on finding the styles you love.

Beyond the Basics: Exploring Our Iconic Jean Styles

Our collection showcases a variety of iconic jean styles: each designed with meticulous attention to detail, alongside a focus on comfort and style. Whatever your go-to jean – the barrel, the wide leg, the mom – we’ve mastered them all.

• The Wide Leg Jean: High-rise waist with elongating wide fit from thigh to hem. Crafted with BCI Cotton for a comfy, super stretchy finish.

• The Straight Leg Jean: High-rise waist with flattering straight cut from waist to hem. Available in short, regular, and long leg lengths.

• The Skinny Jean: High-rise waist & skinny fit from waist through to ankle. Features specialist stretch fabric to sculpt your unique lines.

• The Barrel Leg Jean: High-rise waist, flared around the mid-leg with tapered silhouette. Hidden waist elastic for no-gape back & ultimate comfort.

• The Boyfriend: High-rise waist with a relaxed, flattering fit from thigh to ankle. Internal flattening front pockets for ultimate smoothing and holding.

• The Flare: High-rise waist, close-fitting with statement flare from knee to hem. New and improved fit with enhanced stretch and movement.

• The Slim Mom: High waist, slim leg & soft taper at the ankle for a modern feel. Available in short, regular and long leg lengths.

Beyond the Trends: Building a Timeless Denim Wardrobe

We know trends come and go, but a great pair of jeans never goes out of style. Our collection is designed to help you build a denim wardrobe that you can rely on season after season. From classic cuts to modern silhouettes, we have everything you need to create a look that is uniquely yours. We encourage you to experiment with different styles, washes, and fits to discover what makes you feel confident and comfortable.

Your Destination For Denim: Discover Your Perfect Fit

We've been mastering denim for over 25 years, and our passion for crafting the perfect pair of jeans has only grown stronger over the years. We're committed to providing women with high-quality, great fitting jeans that make them feel confident and beautiful. So, whether you're searching for a classic style or the latest trend, we know you’ll find your perfect fit in our collection. Discover the denim of your dreams… after all, we’ve had backs, bums and waists covered since 1999.